Which entity is not responsible for the content of advertising used to sell a timeshare project?

The newspaper that prints the advertising is not responsible for the content of the advertisement used to sell a timeshare project. The responsibility for the content lies primarily with the developer and the advertising agency, as they create and provide the material to be published. The newspaper acts merely as a medium to distribute this content and does not take on the liability for the accuracy or legality of the advertisement itself. The role of the newspaper is to facilitate dissemination, and therefore, they do not typically verify or assume responsibility for the claims made in advertisements they carry.

In contrast, the developer has the obligation to ensure that the advertising accurately reflects the timeshare offering, while the advertising agency is accountable for executing the marketing strategy. Additionally, buyers are generally not involved in the creation or content of the advertising, so they do not hold responsibility for it.