Who is most likely responsible for setting sales targets and objectives for the timeshare project?

The project broker is typically responsible for setting sales targets and objectives for the timeshare project. This role involves a comprehensive understanding of market dynamics, sales strategies, and the competitive landscape. A project broker has the authority and insight needed to establish realistic and achievable sales goals that align with the overall vision and potential of the project.

By setting these targets, the project broker creates a framework for the sales team to follow, ensuring that all efforts are directed towards meeting the financial objectives of the timeshare project. Additionally, the project broker often collaborates with other departments to adjust targets as needed, based on performance analytics and market feedback.

The project coordinator, while important in organizing and managing day-to-day operations, typically does not have the authority or responsibility for strategic sales objectives. Sales associates focus on executing sales rather than setting targets, and the business development manager usually works on broader strategies for growth rather than specific sales targets for a single project.